Kerry Howard Mwesigwa
Luxury watchmaker Rolex has recently filed for intellectual property rights in Uganda, generating significant discussion and raising questions about its potential impact on a beloved local delicacy known as “Rolex.” While Ugandans commonly associate the term with a mouthwatering combination of chapatti, fried eggs, tomatoes, and onions, otherwise called “rolled eggs”, legal experts argue that Rolex’s application is unlikely to affect the culinary delight.
In the May Uganda Gazette, Rolex published its application to safeguard its intellectual property rights which primarily focuses on protecting various innovations related to clocks, watchmaking articles, accessories like bracelets and straps, as well as watch movements and parts. Despite the stark differences between these innovations and the rolled culinary delight, Rolex aims to preserve its brand’s exclusivity and ensure its continued success.
It is essential to note that Rolex’s application does not specifically target the term “rolex” or seek to protect it as a brand name. Currently, Uganda’s marketing efforts position rolex as an iconic local delicacy used to entice tourists. The Uganda Registration Services Bureau (URSB) reinforces the distinction between the meal and the luxury watch brand, asserting that there is no correlation between the two. The URSB conducts thorough examinations to prevent any confusion among consumers, ensuring a clear differentiation between the products and brands involved.
Legal experts in intellectual property rights argue that the two “rolexes” can co-exist as distinct entities since they target different markets. Patents primarily safeguard inventions and scientific creations, while trademarks protect brands, logos, and slogans from unauthorized usage. Additionally, copyrights provide protection for original works and innovations. While Rolex’s application may not directly impact the culinary experience, it signifies the company’s strategic efforts to fortify its brand protection and explore future business prospects worldwide.
